Hyundai Motor India has announced the launch of its Genesis brand in the country, which is its luxury car portfolio. Sort of like Lincoln is to Ford, Infinity is to Nissan, Lexus is to Toyota, Cadillac is to GM, Acura is to Honda, Denza is to BYD and more. You get the point.
While Genesis brand is set to launch in India sometime in 2027, the company has now patented the GV90 luxury SUV. This is Genesis’ latest and greatest, first debuted in August 2026 and showcased many industry first features and technology. GV90 patents filed in India are a strong hint that Genesis’ portfolio for India will probably be SUV heavy.
Hyundai Genesis GV90 Patented In India
After announcing the Genesis brand launch for the Indian market in 2027, Hyundai Motor Company has patented Genesis GV90 in India, which is their largest, latest and the most luxurious SUV to date. It will directly take on the ultra luxury SUVs from Mercedes Maybach, Rolls-Royce, Bentley, Range Rover and others, especially the Neolun version.
At the grand unveiling, Genesis showcased standard GV90 and the more bespoke and luxurious Neolun versions with suicide doors, or Neolun Arch Gate as Genesis calls them. The Genesis GV90 patented in India is the Standard model with conventional doors and probably three rows of seating on the inside.
Where design is concerned, Hyundai Genesis GV90 looks sensational and has a dominating presence. It has clean lines and has size quotient playing to its advantage too. GV90 measures 5,285 mm long, 2,030 mm wide, 1,825 mm in height and has a 3,245 mm long wheelbase. It has 224 mm ground clearance and wheel sizes can go till 22-inches (24-inches in Neolun).
Genesis GV90 has a dominating front fascia with its imposing full-width (literally) LED DRLs with V-shape signature. It has plenty of brushed metallic finishes for the luxurious touch and the way rear D Pillars curve, is quite unique too. There are full-width LED tail lights too, sitting flush with the tailgate along with GENESIS branding.
What to expect?
On the inside, the Standard version of Genesis GV90 patented in India is likely to get three-row seating along with other features like the 24.6-inch rolling OLED infotainment screen, 25-inch HUD screen, Pleos Connect, 25-speaker Bang & Olufsen audio system, Remote Parking Assist 3, world’s first roof airbag, heated seats, ventilated seats, massaging seats, rear wheel steering, exquisite materials and many more attributes.
Powering Genesis GV90 is the eMP high-voltage platform with a large 123.5 kWh battery pack promising around 500 km of range on a single charge. There is 350 kW DC fast charging support too and the battery sends juice to a dual motor AWD setup rated at up to 657 bhp and 800 Nm combined. Pricing for Genesis GV90 Standard start from KRW 139.5 Million (approx Rs 97.97 lakh) and GV90 Neolun from KRW 189.9 Million (approx Rs 1.33 Crore). It will rival Mercedes GLS, BMW X7, Audi Q9 and others.
