Content creation has evolved into a full-time profession, with brand collaborations becoming an important source of income for influencers. For many creators, the festive season also brings opportunities to work with popular brands. A Kolkata-based content creator has now shared a glimpse into her career, revealing how much she earned through brand partnerships in October.
In a video shared on Instagram, content creator Sayantika Bhowmick opened up about her monthly earnings and the brand collaborations she took up. She explained that October was particularly important to her because of Durga Puja.
Explaining why she decided to limit her brand commitments during the festive season, Bhowmick said, “October is a big festive time because Durga Puja is in October and as a Bengali this was my time but I took only five brand collabs as I wanted to post some festive contents by myself.”
Kolkata content creator earns Rs 3.06 lakh from five brand deals
Despite taking up only five collaborations, Bhowmick revealed that she earned Rs 3.06 lakh through the partnerships in October.
Revealing the brands she collaborated with and the income generated from the five partnerships, she said, “In October I collaborated with Tira, Myntra Beauty, Sprite, Pilgrim and LoveChild by Masaba. By these five collabs in October I earned Rs 3.06 lakh.”
Why she undercharged for some brand collaborations
Giving an insight into how she negotiated the deals, Bhowmick added, “Some of them had ad rights and some of them I undercharged because of the brand’s name and the relation between me and the agency.”
She explained that her decision to accept lower commercials for certain projects was influenced by the brands involved and her professional relationship with the agency. She also indicated that the agency had consistently brought her good collaboration opportunities, which played a role in her decision.
Creator is yet to receive Rs 3.06 lakh
While the content creator revealed that she earned Rs 3.06 lakh through the October collaborations, she clarified that the amount had not yet been credited to her account.
Highlighting the payment process and when she expects to receive the earnings, Bhowmick said, “I haven’t got the money yet because of the payment timeline which is 30 to 45 days but yes I should be getting them by the end of November. So yeah that was the transparency I wanted to give you about my career.”
Social media users react to her earnings
Bhowmick's video also received reactions from social media users, with several appreciating her decision to share details about her income and professional arrangements.
One user commented, “Cool now I’m inspired by you girl!” Another user wrote, “I love your honesty and straightforwardness. Love it.”
Several other users also praised the creator for sharing details about her earnings and payment arrangements.
