Apple has begun charging for AI capacity beyond the monthly allowance bundled into its Creator Studio subscription, with the first paid top-ups appearing inside Logic Pro.
The add-on, sold as an "intelligence usage pack," costs $49.99 in the United States as a one-time purchase rather than a recurring subscription, according to 9to5Mac. Buyers reach it through the menu bar in Logic Pro by selecting Intelligence Features, then Show Usage, then Buy More Usage. The option is live in a limited set of markets for now.
Apple's support terms attach several conditions to the purchase. Extra capacity belongs to the Apple Account used at checkout and cannot be shared through Family Sharing. Unused balance carries over month to month but lapses 12 months after purchase, and it is drawn down only once the regular monthly allowance has been used up.
The arrangement creates a second revenue stream on top of the Creator Studio bundle, which runs $12.99 a month in the U.S. Apple has set minimum monthly allowances for some tools, including 50 image generations and 50 generated presentations when those features are used on their own. Actual consumption varies with the complexity of each request, and the same is true of the Logic Pro assistant, where longer or more involved conversations use up more of the quota. Apple does not fix how much extra work a single pack covers.
ItemDetailPack price (U.S.)$49.99, one-timeCreator Studio bundle (U.S.)$12.99 per monthSharingTied to the purchasing Apple Account; no Family SharingRolloverMonth to month, expiring 12 months after purchaseConsumption orderOnly after the monthly allowance is exhaustedInitial marketsBrazil, Canada, France, Germany, India, Mexico, the United Kingdom, the United States
The underlying models are not all Apple's own. The Logic Pro assistant runs on Google Gemini models, which also drive several image and shape generation features, while automated presentation generation relies on OpenAI. These are intelligence features inside Creator Studio rather than a paid tier covering Siri or the full range of Apple Intelligence capabilities.
Apple has said it will eventually charge for broader access to some cloud-based Apple Intelligence features, but the Logic Pro packs do not include that. The company is starting with its professional creative software, adopting a structure already common among AI services: routine use is included, heavier workloads cost extra.
Availability is narrower than the feature set. Active Creator Studio subscribers can buy packs in eight countries, and markets including Austria and Switzerland are excluded. The terms also state that both availability and consumption requirements are subject to change.
Logic Pro is the only app offering the purchase today. When the previously announced Creator Studio updates roll out this month, usage packs are expected to reach Final Cut Pro, Pixelmator Pro and the iWork suite as well, extending the model across Apple's creative lineup.
For subscribers, the practical effect is that the $12.99 bundle is no longer a hard ceiling. Creative professionals who lean heavily on the assistant will face a choice between pacing their requests against the monthly quota and buying capacity in advance, with the knowledge that unused balance expires after a year. The one-time structure avoids stacking another subscription, but heavy users could still find themselves buying repeatedly.
For Apple, the move tests whether customers will pay separately for AI compute inside software they already license, a question every vendor bundling generative features is now confronting as inference costs mount.
