Pune-based real estate developer ESBEE has appointed actor Sharad Kelkar as its brand ambassador and launched a new campaign, ‘Spaces That Breathe’, focusing on natural light, ventilation, greenery and open spaces in residential and commercial properties.
The campaign's brand film features Kelkar moving away from his busy professional schedule to spend time at home with his family. It highlights everyday activities such as reading in a hammock and spending time outdoors to illustrate the role of home design in daily living.
The campaign draws on ESBEE's ‘Oxygenated Homes’ design approach, which focuses on cross-ventilation, natural light and green spaces. The developer says the same principles are applied to its office and retail projects.
Anuj Agarwal, founder and CEO of ESBEE, said, “At ESBEE, we believe that the true value of a well-designed space lies in how it enhances the everyday experiences of the people who inhabit it. What matters is how people feel when they walk into their homes at the end of a long day. Natural light, fresh air, greenery and well-planned spaces all contribute to making a home comfortable and enjoyable to live in.
This is also the thought behind our ‘Spaces That Breathe’ campaign. Hence, Sharad’s association with the campaign felt like a natural fit, as he understands the importance of making time for family and finding comfort at home despite a busy professional life. Through this campaign, we want to bring attention to the little things that make a home special and how a thoughtfully designed space can make everyday living better.”
Sharad Kelkar said: “Between shoots and travel, the time I get at home is precious. It’s where I switch off, spend time with my family and enjoy the little things. ‘Spaces That Breathe’ captures that feeling. A home isn’t just about how it looks, but how it makes you feel, and I’m happy to be part of a campaign that says this so simply.”
The campaign will run across Pune through radio, outdoor, cinema, airport and digital platforms until the end of 2026. In January 2027, it will be extended to CREDAI, with adaptations for the developer's brand and projects.
ESBEE has delivered more than one million sq ft of real estate in Pune, with over two million sq ft under construction and another five million sq ft in its upcoming development pipeline.
