The first lineup is reportedly the O1, a conventional bar phone, and the O1 Pro, a wider bar phone [1]. Huawei Central reported that the two target the mid-to-high-end market, and that leaked renders and a retail box point to flagship-level specs, a 50-megapixel main camera and up to 16GB of RAM and 1TB of storage; Huawei has not confirmed specifications or prices [2]. Early reports suggest the brand could extend to tablets, watches and earbuds [2].
Huawei returns to a multi-brand setup from a position of strength at home. It led China's third-quarter smartphone market with a 21.1% share, up from 15.2% a year earlier, and was the only top-six vendor to grow by double digits, IDC said, as total shipments fell 15.4% to about 57.9 million [4]. Counterpoint put the market decline at 10% and noted that Huawei raised prices on Sept. 1, which could pressure its sales [6]. Huawei's car partners are having a harder time: HIMA's October deliveries halved (MLQ.ai coverage).
