Apple's iPhone 17 Pro series is available at discounted effective prices through Reliance Digital. The retailer is offering the iPhone 17 Pro at Rs 54,990 and the iPhone 17 Pro Max at Rs 66,990 under an in-store promotion that combines an instant bank discount, exchange bonus and the value of an old smartphone.
The offer applies to the 256GB variants of both smartphones. However, the advertised effective prices depend on exchanging an eligible old device and receiving the specified exchange value.
iPhone 17 Pro, iPhone 17 Pro Max offer details
According to the offer details shared by Reliance Digital, the iPhone 17 Pro (256GB) has a listed MRP of Rs 1,34,900. The retailer is offering it at an exclusive price of Rs 1,22,990. Customers can additionally avail of a Rs 3,000 instant bank discount and an exchange bonus of Rs 10,000.
After applying these benefits, the price comes down to Rs 1,09,990. With an additional old-device exchange value of Rs 55,000, the effective price drops to Rs 54,990.
Similarly, the iPhone 17 Pro Max (256GB), which has an MRP of Rs 1,49,900, is listed at an exclusive price of Rs 1,34,990. With the Rs 3,000 bank discount and Rs 10,000 exchange bonus, the price comes down to Rs 1,21,990. After accounting for an old-device value of Rs 55,000, customers can purchase the smartphone at an effective price of Rs 66,990.
The retailer notes that the price calculation is based on the exchange value of the iPhone 15 Pro. The actual exchange value may depend on the device being exchanged and its eligibility.
iPhone 17 Pro series: No-cost EMI options
Reliance Digital is also offering 12-month no-cost EMI options on consumer loans. The EMI for the iPhone 17 Pro starts at Rs 4,833 per month, while the iPhone 17 Pro Max EMI starts at Rs 5,833 per month.
The retailer has clarified that the promotional offers are available in stores only. Customers can visit their nearest Reliance Digital outlet to check device eligibility, exchange valuation and applicable bank offers.
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