Kick wants to turn the GTA 6 hype into watch time, and it's handing out free copies of the game to do it. The streaming platform is giving away 10,000 codes for GTA 6 Ultimate Edition, and all viewers have to do to take part is watch streams. Three hours of watching unlocks a chance to win. That's the catch, though. It's a chance, not a free game. With the Ultimate Edition selling for $100, the full prize pool is worth around $1 million at retail.

How the Kick GTA 6 giveaway works

The process itself is pretty simple. Viewers sign in to Kick and watch any livestream for three hours. That unlocks something Kick calls a Sunset Reward Case, which sits next to the viewer's avatar.

Opening the case is where the luck comes in. Each case could hold a GTA 6 code, or it could just hold an emote or a badge. Kick hasn't said what the odds are. It does say every valid entry has an equal chance, and paying or subscribing won't improve it.

The good news is you can try again every day. Viewers can unlock a fresh case daily for as long as the promotion runs, from November 12 to December 7. New accounts also get a free case for finishing sign-up.

When winners will get their GTA 6 codes

Nobody will be playing early, though. Kick says codes will arrive through its Drops & Rewards section no earlier than November 19, the day GTA 6 launches. Some may even come later than that.

Winners will first get an email and will have at least 14 days to respond before their prize is confirmed. The codes work on PS5 and Xbox Series X|S. Xbox codes are open worldwide, while PS5 codes depend on the country your PlayStation account is registered in. The US and Canada are both eligible.

Kick has made it clear the giveaway is its own promotion and has no link to Rockstar Games or Take-Two. Fans were quick to joke about it."3 hours on Kick for a free GTA 6 is the best hourly rate I've ever had," one wrote. Another simply said, "Everyone about to watch Kick for 3 hours straight." Not everyone was sold. "Unfortunately I'm employed," one replied.